BIO

Alex has spent most of her career working in sports, specifically working with team sports at the ECB, GB Hockey and now at England Rugby. 

All these roles have involved working across major events to look at how high visibility can have great lasting impact – from Olympics to World Cups. 

Alex has been responsible across a number of roles, on growing the consumer base in new and innovative ways. 

In her current role as Executive Director of the Women's Game at England Rugby, Alex oversees the development of strategies to grow the number of players, fans and followers of women and girls’ rugby, in order to create future commercial sustainability.

She is also on the Board of Premiership Women's Rugby the top of the domestic league for women's rugby in England, and Rugby World Cup 2025.