Premiership Women's Rugby partners with eToro and launches the 'eToro Try of the Week' Award

Premiership Women’s Rugby (PWR) is proud to announce an exciting new partnership with leading global trading and investing platform, eToro.

Building on its sponsorship of Premiership Men’s Rugby, with whom they have partnered with since 2023, this new partnership with PWR forms part of eToro’s wider ‘Loud Investing’ campaign, which aims to close the gender investment gap by making investing more open, inclusive, and accessible.

In celebration of this new partnership, PWR's weekly Try of the Week award will now be rebranded the eToro Try of the Week and will make its debut in week one of the 2025/26 season.

The eToro Try of the Week will showcase the most spectacular try scored each round of the competition, highlighting the skill, talent, and athleticism of the players in the top-flight women’s rugby competition. The award will be promoted across all digital and broadcast platforms, giving fans the opportunity to vote for their favourite try of the week and engage with the thrilling action that defines the PWR.

This partnership is another milestone in the ongoing growth of women’s rugby in the UK and further strengthens the bond between brands, athletes, and fans.

Stephanie Wilks-Wiffen, Director of Marketing at eToro: “At eToro, we believe investing should be for everyone – not just a select few. Through our Loud Investing campaign, we’re working to challenge long-standing myths, build financial confidence, and shine a light on the role of representation – both in sport and in finance.

“Sport brings people together and can change the conversation. By supporting both the men’s and women’s game – and making investing more visible and relatable – we hope to play a small but meaningful role in building a more inclusive future in both sport and finance.”

Genevieve Shore, Executive Chair of Premiership Women’s Rugby commented: “We are delighted to announce this partnership with eToro. Like us, eToro is committed to challenging the status quo and working towards a more equitable future for women and girls . Together, we’re going to make sure we move  the game – and the conversation – forward.”

This new partnership strengthens eToro’s ambition to close the gender investment gap through the Loud Investing campaign. To read more about the Loud Investing campaign click here: https://www.etoro.com/academy/loudinvesting/