Premiership Women’s Rugby and Built For Athletes announce partnership

Premiership Women’s Rugby (PWR) is proud to announce a new partnership with Built For Athletes, the premium performance backpack and accessories brand, for the 2025/26 season.

As part of the collaboration, Built For Athletes will become the official sponsor of the PWR Player of the Match award, recognising outstanding performances across every Premiership Women’s Rugby fixture.

From Round 4 of the 2025/26 campaign, each Built For Athletes Player of the Match will receive a Built For Athletes backpack and an invitation to join the Built For Athletes Ambassador Programme, offering them the opportunity to represent a brand that shares their passion for performance, resilience, and high standards.

“We’re thrilled to partner with Built For Athletes - a brand that truly embodies the spirit of elite performance and dedication,” said Genevieve Shore, Executive Chair of Premiership Women’s Rugby. “Recognising our Players of the Match with a Built For Athletes award is a great way to celebrate their incredible athleticism and inspire others to pick up a rugby ball themselves.”

Danny Costello, CEO and Co-Founder of Built For Athletes, added: “We’re proud to support Premiership Women’s Rugby and its players. Our goal has always been to back athletes of all disciplines, and this partnership is a great way to recognise the dedication and talent driving the women’s game, especially after such a successful summer.”

The partnership reflects a shared commitment to performance, empowerment, and the continued growth of women’s sport in the UK and beyond