Exeter Chiefs

Maisy Allen: "In a couple of years' time, this will become the standard"

Exeter Chiefs’ Maisy Allen insisted that SuperPWR weekend will set a new benchmark for women’s rugby in England.
On what will be a trailblazing weekend for the sport, all four Allianz Premiership Women's Rugby fixtures on the 2-3 March are set to be broadcast live across TNT, YouTube and TikTok.

The Devonshire outfit travel to Kingsholm to face Allen’s former club Gloucester-Hartpury and will look to tarnish the Cherry and Whites’ unbeaten record and exact revenge in a hotly anticipated rematch of last year’s final.

Red Rose Allen is certain that women’s rugby has a bright future thanks to broadcast initiatives like this and will continue to follow the exponential growth seen across women’s sport.

“Premiership Women’s Rugby has put a lot of effort into promoting the game and the growth we will get from one weekend of rugby is huge,” the 21-year-old said.

“We can call it SuperPWR weekend now but in a couple of years’ time, this will become the standard, week in week out.

“People are becoming increasingly entertained by the sport and our audience is growing.”

The rising star began her own ascent at Wimborne RFC before moving into the Gloucester pathway. Since settling into life with Exeter Chiefs in 2021, just a year after the side’s debut season, Allen has seen the local growth in support first hand.

“When I first moved to Exeter, we had about 50 people in the stands and last year we sold 4000 tickets for the semi-final against Saracens,” she said. “These improvements are multiplying at crazy rates and soon it will become a norm to be selling out our stadiums, so it’s really important to use platforms like TNT to gain more exposure.

“We just saw Arsenal sell out the Emirates Stadium and break attendance records. I think women’s rugby can mirror that,” the flanker added.

Allen has experienced immense growth herself since making her England debut last September and featured heavily in the inaugural WXV tournament, breaking into a highly contested back row alongside the likes of Marlie Packer and Alex Matthews.

The youngster was no stranger to England before this however, having progressed through the England U20 ranks before entering seniors.

“I’ve dreamed of playing for England for as long as I’ve played rugby,” Allen said.

“Going through the pathway and the programmes paid off and it was unbelievable to make my debut.

“My chop tackle (is my superpower), but (Chiefs prop) Hope Rogers is the one with most superpowers – she’s an absolute powerhouse when it comes to ball carries.”

Susie Appleby’s side find themselves in fine form as they approach SuperPWR weekend and hungry to aim higher than their current third place in the table.

Taking on the unbeaten Gloucester will not be easy, but Allen is confident her team’s drive and desire will help overpower the league leaders.

“If you’re not aiming for the final then what are you doing in the Premiership?” she insisted.

“We’ve shown what we can achieve, and every win is a step in the right direction.”

Tickets from £10 are now on sale for the Allianz Premiership Women's Rugby Final 2024 at Sandy Park on 22 June, kick off 3pm. Buy tickets here.