Magic Meg reflects Meg Jones’ journey on and off the pitch

Meg Jones has added a new dimension to her journey off the pitch with the launch of her clothing brand, Magic Meg, a project focused on creativity, connection and self-expression.

Built on a love of streetwear and shaped by her own experiences, the brand is as much about personality as it is product. For Jones, it’s something that has grown naturally alongside her career.

“The main inspiration is that it’s fun,” she said. “I love streetwear, I enjoy being creative but it’s also a by-product of sharing my journey.

“The fans have had nothing but love in the last few years and I felt it was a great time to connect with them but also give the masculine girls freedom and comfort in the t-shirts. I hope everyone loves the brand and find it playful and fun.”

The launch comes at a time where experienced players are beginning to explore life beyond the game, and for Jones, Magic Meg represents both a creative outlet and a step towards the future.

“Owning a small business alongside playing gives me something else to hang my hat on,” she explained. “I can also start preparing for life beyond the game, build a community that helped me, make people feel comfortable and ultimately have fun with it.”

Alongside the brand’s launch, Jones has also introduced a new t-shirt design, Perfectly Imperfect, with profits going to The Living Room charity, which provides support for people facing all forms of addiction. The cause is deeply personal to Jones, who lost her mother to alcohol in 2024.

Reflecting on that experience, she said: “Losing my mum to alcohol opened up a big hole that I’ve always wanted to fix… you realise that there is no such thing as perfect, you accept you.”

The message behind the t-shirt mirrors the wider message of Magic Meg, embracing individuality, honesty and self-acceptance, while also using the platform to give back and support others.

In that sense, Magic Meg is more than just a clothing brand. It’s an extension of Jones’ identity, shaped by the same energy, openness and connection that have defined her journey so far.

Check out the collection here!